Ready, set, ACTION!
Action cameras had become a definitive category. People love capturing their adventures, but the current user experience demands the person filming give up some of their fun to focus on the video. There’s also a lot lost in the footage: cameras see what we see, despite the fact action happens all around us. We thought the 360 technology makes for a perfect answer: let’s make an awesome action cam that captures everything around and above us. No more friends’ nasty snowboarding spills missed. No awesome shark shadows in the wave gone unseen. No jumps skipped while filming someone else’s fun.
Experience, uncomplicated
The concept of filming, then plugging in the camera, downloading GB of data, sifting through, editing and beautifying on one’s computer to finally share with the world seems a terribly cumbersome experience. What if we clicked a single button to record, previewed videos right on the phone, “liked” only the interesting bits and shared the good stuff on social media instantly? That sounds far better, doesn’t it? Great: that’s what we’ll do.
Built like a tank. Crafted like a crystal
We built the 360fly Action Cam for battle. Whatever the adventure is, it takes the beating alongside the user. That doesn’t mean it should look like a tank. Or resemble an industrial device. It should just be able to beat one up in a streetfight. The surface of the device is shaped like a crystal, adorned with 360 unique shapes. Boo-yaa.
360˚ Camera
The surface of the device is shaped like a crystal, adorned with 360 unique shapes.
App
Click a single button to record, preview videos right on the phone, “like” only the interesting bits and share the good stuff on social media instantly.
Work
Strategy . Concept . Product . Application . Identity . Packaging . Website . Supply Chain
Team
Mladen Barbaric . Minkyu Choi . Minsung Bae . Sungmoon Kim . Bon Kim . JP Park . Justin Lee Edgar Moon . Denis Olenik . Olga Pechanko . Den Brooks . Boris Barbaric . Eric Kim . Bryan Kam . Katie Oh
Designed by: Pearl Studios, Canada.
 
360fly
360fly2
360fly3
360fly4
360fly5
360fly6
360fly7
360fly8
360fly9
360fly10
360fly11
360fly12
360fly13
360fly14
360fly15
360fly16
360fly17
Web
Web
360fly20
360fly21
Web
Web
Web
360fly25
360fly26
360fly27
360fly28
360fly29
360fly30
Print
360fly32
360fly33
360fly34
360fly35
360fly36
360fly37
360fly38
360fly39
360fly40
360fly41
360fly42
360fly43
360fly44
360fly45
360fly46
360fly47
 
 

360fly

Featured on Package Inspiration

You may also like
Food & Gourmet
Barnhouse Granola
Beverages
D E T O X 3
Health & Pharmacy
Vitagen
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates