Andreou Winery

Andreou Winery – Basic Wine

on November 3 | with No Comments
in Europe, Greece | , , , , |

Designed by: Loonatiks Design Crew, Greece.

Andreou winery commissioned us to design their very first product, an entry level wine which includes a red and white wine variety that will be sold in local taverns. Their request was very clear, “We want a simple label for our entry level wine, no fancy stuff.” “AMEN”, we said, and design.

Our design approach here was based on the concept of a “dictionary”. We wanted to communicate the basic info and values this wine has, like a dictionary informs you about a word. No fancy printing techniques or sophisticated wine papers. Straightforward typography that serves its purpose with some of the most democratic, simple and easy to find fonts out there, Arial, Times New Roman and Cousine, something like their wines, simple, affordable and easy to find.

The outcome of course comes in contrast with the folk – traditional and sometimes overwhelming decoration these taverns have and it was something we wanted to highlight through are photoshoot.


Andreou Winery

Andreou Winery2

Andreou Winery3

Andreou Winery4

Andreou Winery5

Andreou Winery6

Andreou Winery7

Andreou Winery8

Andreou Winery9

Andreou Winery10


Pin It
Share on Tumblr

related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

five × four =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »