Molivi created the new visual identity and packaging design for ATHIRI di Rodi, a white wine variety from the island of Rhodes and an addition to the Passalis Family product series. Inspired by the rich cultural patrimony and local culture, molivi developed a simple pattern that combines traditional Greek and Italian elements and reflects the tradition of the island. The pattern incorporates subtle illustrations of olive leaves and sea waves as a reference to the Greek nature, and a Venetian frill with crosses that refers to the Italian origin olive trees. The colour palette of black and gold gives a more delicate and premium touch to the product, targeting mainly the young residents and tourists of the island. By blending traditional and modern graphic elements, molivi created a packaging design of minimal aesthetics that illustrates the product’s uniqueness and origin.
Designed by: Molivi design studio, Greece.