Ben’s Independent Grocer Pasta Sauce is a house product of B.I.G. It comes in 3 flavours which is the Basic Bolognese, Mix Mushroom and Passion for Pesto. Vintage yet contemporary that reflects the style and identity of B.I.G. The label was designed showing symbol of fork, spoons and plate to reflect B.I.G ‘s ideology that encapsulates the love for food and how it ties people, relationships and experiences together. With the concept is “B.I.G brings Italy to you”, this shows B.I.G Pasa Sauce is good in quality that provides the original essence of Italian flavours to local Malaysians.
Designed by: Suzanne Lim, Malaysia.