BITCH

BITCH Craft Beer

on April 7 | with No Comments
in Concept Packaging, Europe, Poland | , , , , , |

Packaging for the craft beer BITCH is in fact a fictitious rebranding for Portuguese brand VADIA (eng. bitch) created for the purpose of student project. Original label refers to vulgar meaning of brand’s name – presents provocative female figure, is offensive, humbling and – in my opinion – just distasteful.

While designing new packaging I intended to break away from pejorative meaning of the word ‘bitch’ and amuse customer by pointing out different interpretation – I have created series of simple, minimalistic illustrations portraying 4 females of dogs.

I decided to display Chihuahua, Bulldog, Cocker Spaniel and Great Dane. Why? Because I believe appearance and temper of each of those types of dogs can be a reference for one kind of beer.

The result I was hoping to achieve is catchy and funny label design, which would entertain potential client – just like beer itself.

Designed by: Aleksandra Godlewska, Poland.

 

BITCH

BITCH3

BITCH5

BITCH6

BITCH7

BITCH8

BITCH9

 

 

Pin It
Share on Tumblr

related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

3 − two =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »