Brief
Design the label, packaging and promotional items for a new South African craft beer.
Concept
Inspired by the legendary South African “Trompie en die Boksem bende” – a story about 4 boys and the adventures they had. Mostly focusing on young, modern Afrikaans men, the look and feel is strong, stylish and modern, with an informal, prankish tone of voice.
Duo to the Billy goat’s mischief character, I used it as the icon for Boksem beer,
relating it with the mischievous Boksem bende. There are 4 beer types in the Boksem beer range, each linking with one of the members of the “Boksem bende” – Trompie (Stout), Blikkies (Lager), Dawie (Pale ale) and Rooie (Red beer).
Designed by: Janus Badenhorst, South Africa.