BOO’S HANDCRAFTED SWEETS
(Branding & Packaging)
BOO’S – is a new brand from Moscow specializing on pre-made cookie mixes. All production is hand-made from natural ingredients and limited in quantity. I tried to represent these facts visually while working on brand identity and packaging and used mild round shapes, clean warm colors, golden accents and plenty of vacant white space. The main brand sign is divided into horizontal segments which represent layers. An apostrophe is depicted in a form of an oil drop. I also used some elements of logo in geometrical patterns as a part of the whole identity.
Designed by: Artem Strizhkov, Russia.