z

Cafe Diego

on February 12 | with No Comments
in Armenia, Asia | , , , , , , |

Project Description:
While creating a brand for Cafe Diego, the guiding star was the spirit of Argentina.
As festive as his native country, Diego Armando Maradona became the main character and the core the brand identity is constructed on. The inspiration of the brand is expressed through its colors and Diego’s illustrated portrait. Celebrating the colorful Argentinian backstreets, architecture and street art in the poor districts, we have illustrated Diego’s portrait in that style as well.
Developed to be a take away café, the essence of the brand is mostly expressed in the medias of the brand identity, with its black & white and colorful elements. The packaging is specially developed for take away, as they are so self-sufficient to live out of the café but anyway talk about its identity and its appurtenance to Cafe Diego. Comprising a big part in the identity the stenciled head of Diego Maradona and the logo are the commonly placed identity elements on the medias. We also took the newspapers pages with articles about the legendary football player and injected them into the brand identity as media.
We were challenged not to get a football fans club as a result, but show something typical for this country and present Diego as a part of Argentina, and create a place to enjoy nonalcoholic beer and tasty food while watching another football match.
Located in Abu Dhabi, Cafe Diego was developed to create a small Argentina there, with its essence and the spirit we enriched it with.

Client: Allied Brothers CO. 
Brand Strategy: Matt Bartelsian
Art Direction/Design: Stepan Azaryan
Illustration: Armenak Grigoryan
Design: Narek Matevosyan
Photography: Backbone Branding
Agency: Backbone Branding, Armenia.

 

cafe_diego_beer_bottle_1

cafe_diego_beer_bottle_2

cafe_diego_beer_bottle_3

cafe_diego_beer_bottle_4

cafe_diego_beer_bottle_6

cafe_diego_black_1

cafe_diego_black_2

cafe_diego_black_3

cafe_diego_cup_coaster

cafe_diego_football_player_1

cafe_diego_football_player_2

cafe_diego_football_player_3

cafe_diego_juice

cafe_diego_main

cafe_diego_menu

cafe_diego_parking_number

cafe_diego_portrait

cafe_diego_process_3

cafe_diego_process_6

cafe_diego_process_8

cafe_diego_stationery_1

cafe_diego_stationery_2

cafe_diego_take_away_cup

cafe_diego_take_away_pocket

cafe_diego_waiter

 

 

 

 

Pin It
Share on Tumblr

related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

18 + eighteen =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »