年年有鱼 Fishes of Abundance
The Chinese New Year proverb 年年有余 (a homophone to 鱼) literally means to have leftovers yearly to wish people prosperity and wealth.
The packaging features fishes in a net, symbolizing to bring home a good catch. The Chinese often link fish and water with abundance and affluence. The packaging not only delivers a good greeting, but also looks attractive and different from other brands.
Designed by: Stephanie Yeoh, Malaysia.
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