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Chef Gourmet

on January 7 | with No Comments
in Americas, Brazil | , , , , |

 

Designed by: Ricebean Studio, Brazil.


 

Chef Gourmet is a delivery restaurant based in Rio de Janeiro. Directed to the public that has a dynamic and busy life, the restaurant’s proposal is to offer a healthy and balanced diet, combining quality, comfort, and practicality.

Our role was to redesign the brand and create the new visual identity, differentiating its two products: Executive Menu and Fit Menu.

To give different personalities to each of the menus, we chose two different styles of handwriting typography and a varied color palette. The Executive Menu uses shades of yellow and orange and a typography inspired by the vernacular calligraphy, referring to the popular dishes of Chef Gourmet. Tones of green and a brush script typography, smoother and more fluid, refer to the lighter dishes of the Fit Menu.

The main supporting element of visual identity is composed of brushstrokes that form the stylized figure of a pan, where, in the kitchen, the magic happens. These brushstrokes, like the handwritten typography, refer to the manual preparation of the dishes. The final touch is the decorative sheet of parsley, representing the care and the affection with the flavor of each dish.

Chef Gourmet is colorful, vibrant and a delight to Brazilian cuisine lovers.

 

1_ChefGourmet_packaging

2_ChefGourmet_logotype

3_ChefGourmet_green_support_element

4_ChefGourmet_orange_support_element

5_ChefGourmet_yellow_support_element

6_ChefGourmet_digital_menu

7_ChefGourmet_print_menu_businesscard

8_ChefGourmet_businesscard

9_ChefGourmet_wall_frame

10_ChefGourmet_support_element

11_ChefGourmet_executivo_packaging1

12_ChefGourmet_executivo_packaging2

13_ChefGourmet_fit_packaging

14_ChefGourmet_dish

15_ChefGourmet_apron

16_ChefGourmet_paperbag_ecobag

 

 

 

 

 

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