Cholula

Cholula Hot Sauce Redesign

on January 15 | with No Comments
in Americas, United States | , , , , |

This is a packaging redesign concept for Cholula Hot Sauce. The iconic wooden caps and bottles stay true to the original, but now highlight a new color-coded 2-piece label set with a hangtag and an updated logo. The new colored labels and icons communicate much more effectively and appeal to a younger demographic. The wooden carrier is featured as a promo item for the redesign.

Designed by: Nicholas Vicente, USA.

 

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