Chris + Jessie is a fictional brand. Based on the two founders, Chris’ love for stripes, Jessie’s love for dots, and their collective love for socks led to the birth of Chris + Jessie. They hope their extraordinary socks bring life and fun to the mundane. In this project, I used mundane objects such as a window, a banana, and a cup of tea with a black half-tone, so the vivid and fun product does the same. The logo “C+J” is a custom letters from Avenir and Proxima Nova fonts and I used INT to add spot-gloss feeling.
Designed by: Hyela Lee, USA.