Black bearskins and red uniforms, austere faces and spectacular ceremonies of the guard mount – a world wide, re known image of an English Guardsman. Viewpoint took inspiration from that imagery and worked out the visual conception of an English beer for the Russian market.
Differentiation between each brew is indicated by the form and color of the moustache of each guardsman – which also gives distinction to each character.
Designed by Viewpoint, Moscow.
Old Guard
Old Guard 2
Old Guard 3
Old Guard 4
Old Guard 5
 

Concept: Old Guard

Featured on Package Inspiration

You may also like
Alcoholic Beverages, Beer & Wine
Hudepohl Oktoberfest Ale
Alcoholic Beverages, Beer & Wine
O/O Brewing A/W 2016 – Packaging & Art Direction
Alcoholic Beverages
TØFF
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates