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Cheque Gum

on May 24 | with No Comments
in Europe, United Kingdom | , , , , |

With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image.

Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.

We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market.

Bold colourways add energy and zest into the overall designs really pop as a range.

Designed by: Design Happy, UK.

 

 	Cheque Gum

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