This is a branding & packaging project. I’ve created a new brand for alcoholic popsicles – Artic Monkeys.
“Artic” in hebrew means “Popsicle”, and the combination with “Monkeys” is very similar to the name of one of my favorite bands – Arctic Monkeys.
I’ve created 4 flavours:
Arak & Grapefruit & Mint / Vodka & Watermellon / Whisky & Coke / White wine & Apple & Cinnamon.
Each flavour has its own personality & feeling. I started from the Arak one – I’ve listened to one of Arctic Monkeys songs – “Propeller” (added a link at the bottom) – and from there the whole project just flew…
The lettering on the back side was created by hand.
When opening the popsicles there are “wings” that resemble a banana peel to protect the hand from getting dirty, with illustrations of the flavour contents (on the inside there’s a texture of the inside of a banana).
At last I added a giveaway – a bumper sticker that states that Artic Monkeys is the new step in Alcohol Evolution 🙂
Designed by: Micky Fridman, Israel.