Trusted self-care brand Bicentury brings women of all ages a wide range of top-quality snacks and meal substitutes that help them to lose weight and to stay in shape. We built a powerful, consolidated brand architecture for all Bicentury products within the brand’s two core categories: weight loss and weight maintenance. Our design revolution includes iconic graphics to highlight range and flavour, bringing greater cohesion and coherence to the brand. A vibrant colour palette of turquoise, magenta and silver reflects modernity and positivity, while the visual presence of celebrity chef and brand ambassador, Jordi Cruz, add credibility, transparency and personality. A unified, empathic global identity for a pioneering brand that understands what consumers want.

Designed by: Morillas, Spain.

 

Sustituye barrita choco blanco

Sustituye barrita choco leche

Sustituye barrita choco negro

Sustituye pierde peso

 

 

 

 

 

 

 

Bicentury

Featured on Package Inspiration

You may also like
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates