Beer branding, packaging and promotion
The project brief was to create a brand, packaging and promotional items for a new microbrewery-beer. My concept evolved around fishing, which I associate with beer. My objective was to create craft beer packaging that ad to the brand by focusing on consumer insights. Form follows function. For example, the bottle tops are white, so you don’t knock over your beer when it gets dark and you can rest your fishing rod on the secondary packaging.
Designed by: Stefan Kruger, South Africa.
 
Brakwater
Brakwater2
Brakwater3
Brakwater4
Brakwater5
Brakwater6
Brakwater7
Brakwater8
Brakwater9
Brakwater10
 
 

Brakwater

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Cotswolds Distillery Inaugural Release
Alcoholic Beverages
Poet Baijiu Liquor
Beer & Wine
Uncommon Wines
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates