Director Beer is a brand developed for a brewery from Itapema, Santa Catarina State. The concept of the brand is the universe of cinema, its cliches and references. We understand that the cinema is a reference almost universal, after all who does not like a good movie. So the scope could be quite comprehensive. The labels works with classic cinematic styles, from which are easily identified great classics of the 7th art. Beginning with space fiction and adventure genre, the two initial labels are illustrated, it has the aesthetic of a movie poster, with title, marquee and credits. In the verse of label some “easter eggs” like soundtrack to appreciate the beer and synopsis of the fictional film that is the label.

Designed by: Brandholic, Brazil.

Creative Director / Designer : Thiago Ranielli
Creative Director : Alexandre Leal
Photography: Adriano Luiz Debarba