From humble beginnings as a home brewing project, Haandbryggeriet  eventually became a well renowned microbrewery with international exposure. As good as their hand made beer tasted, their branding and packaging was severely lacking. The identity failed to sufficiently  communicate the personality and values of the company, and had  become more and more fragmented.
The existing packaging lacked focus, clarity and cohesion. To solve  these problems we decided to completely reinvent the identity starting with the packaging system.
The new identity and packaging is based on the simple, unblemished honesty of traditional norwegian artisanal craftsmanship. It doesn’t brag,  it doesn’t yell out for attention — in a way it embodies the very essence  of the norwegian mentality.
This was a school project made at Buskerud and Vestfold University College in the autumn of 2013.
Creative Direction: Lars Høie
Brand strategy and Graphic Design: Elise Bjerknes, Daniel Sætre Håvoll, Lars Høie
Photography: Elise Bjerknes
Norway.
 
Haandbryggeriet
Haandbryggeriet2
Haandbryggeriet3
Haandbryggeriet4
Haandbryggeriet5
 
 
 

Haandbryggeriet Beer

Featured on Package Inspiration

You may also like
Beer & Wine
Vitamin D Brewing Co.
Alcoholic Beverages, Beer & Wine
Underwood Wine (Union wine Company)
Alcoholic Beverages, Beer & Wine
Grattus Craft Beer
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates