Juicebox® is a brand that specializes in health foods, most specifically cold-pressed juices made from all-natural ingredients. Based in Guatemala, their main objective is to offer simple and accessible solutions to enjoy fresh, organic and nutritious products made in a clean and loving environment. All of their juices are cold-pressed, meaning that they are extracted by applying a tremendous amount of pressure and no heat. The hydraulic presser ensures that the juices maintain all of their essential vitamins, enzymes, proteins and minerals without them being exposed to oxidization.
We designed Juicebox’s brand identity with the mission of comunicating sophistication without losing the brand’s organic and raw focus. Our proposal draws inspiration from three main axes: raw earthborn ingredients, handcrafted products and a clean-healthy lifestyle. Since Juicebox’s products are created with the purpose of cleansing the body and introducing people to a healthy, easy-to-maintain lifestyle; our design proposal reflects sobriety, cleanness and quality. The idea of the brand sticking to the basic principles of nutrition, made us do the same thing by creating minimalist fruit silhouettes as part of the main elements of the design. We incorporated crafty characteristics into the packaging by conserving the cardboard’s natural tone and using kraft papers to complement the clean and sober color pallette, but mainly to resemble Juicebox’s natural, earthborn ingredients and handcrafted products.
Designed by: Loren GiordanoPablo MontenegroAsanigua Design, Guatemala. 
 
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