This is a packaging design concept for sustainable Mixed Powder Paint.

The project design objective was to extend Sherwin-Williams existing line of Eco-friendly paints to make them children-friendly. Include a line of color collections tailored to children of different age groups, and also develop a series of applicators that children can use to help out in the process of painting their environment.

Design solutions:
1. Combine green product attributes with design color and style recommendations for children’s environments (personal homes, nurseries, preschools, activity centers, pediatrician’s offices). Product will have high wash-ability of surfaces.

2. Create a line of applicators that are designed for kids to use so that they can contribute to the design of their environment. Products were designed with ease of application and coverage in mind.

3. Create a new type of container for product that is made from 100% recycled materials and can live on, to be reused within the home once the painting is complete.

Instructor: Thomas McNulty

Target Consumers:
1. People who are planning for or have a family and are concerned about the effects of toxic materials on the next generation.

2. People who are also concerned about the environment and are looking to reduce environmental waste and live green.

3. Others who need to create a clean and safe environment that is friendly for children.

Course Instructor:
Thomas McNulty

Designed by: Elita Jingfang Chen, USA.