Packaging for Melina’s gourmet line of Mediterranean oils and vinegars started with the logo – rendered here as a standout red fabric hangtag that visually pops off the shelf. We echoed the logo shape on their distinctive glass bottle produced in Italy from a custom mold. Each oil, vinegar and fruit vinegar flavor sports a hangtag label that is actually a mini four-pager containing product description, ingredient list and recipe suggestions. The beauty of this label style is a clean product presentation and the ability to use it across different bottle shapes and sizes together with the red logo fabric tag. Due to the proportions of the mini truffle oil bottles, we preferred a diecut, self-adhesive label.
Designed by: Tompert Design, USA.
Creative director: Claudia Huber Tompert
Designers: Sue Kim, Lisa Kaminar Brown