PACIFIC PILSNER
Rebrand of current packaging
Pacific Pilsner is the most iconic beer label of Pacific Western Brewery. It has a stable and loyal fan base, but as time goes by, the style of packaging gets older with its demography. Its style was straight forward and a typical beer label. It is uncompetitive in current liquor market full of craft beers—Unique and small quantity, sporting unique packaging. To overcome this shortcoming, unique emblem type label, designed with concept of tattoo arts was a solution for new pacific pilsner. Also it will be attractive to the younger demography.
Designed by: Jung Kwon, Canada.
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