Design Concept of the Presentation Packaging for Camelot Brand

Design concept of the packaging series for Camelot brand is based on uniqueness of the niche occupied by the market goods. The main mission of the package series consists in conveying
the informal brand spirit, its rebelliousness and a sense of eternal youth and energy.

Presentation package concept is founded on the idea of producing VIP-collection clothes
and accessories that they will sell in a limited quantity both directly at the presentation and after
it in some definite shops net. The package series represents a macro package looking like a box package comfortable for keeping different things. Any customer receives a possibility either to buy the whole set of the collection or its any separate article.

A complete package presentation set includes the following components: a Camelot boots package; a leather jacket package; three packages for accessories (a bracelet, a belt and a pair of gloves)
and a package for a rum bottle. A three-millimeter thick cardboard was selected for package manufacturing. Such cardboard seems to be suitable for selling heavy clothing items.

Designed by: Anastasia Akimova, Russia.