Phoenix Organic Drinks has been at the heart of the organic revolution, creating quality liquid libations since 1986. What started as a revolution, has grown into a much loved brand with a fridge full of firsts. But with an influx of organic challengers entering the market and a shift in cafe and consumer needs, Phoenix set out to reposition themselves as the market leader and engage a new generation of loyal fans. We were fortunate to work with Fly, the lead creative and strategic agency for Phoenix in delivering some fresh organic goodness.
Designed by: Curious Design, Monique Robins, New Zealand.