I imagine this brand of petfood for a personal project. I’m in love with pets and I work on this kind of project when I was marketing project manager in communication agency.

I choose the name SALCABOT for my brand because of an french expression about dogs. For my pets pastries range I decided to propose macaroon, the french pastry by excellence. Moreover, I think today many people who adopt pets want to give biscuits as they can do with their children. For masters it’s a viewing pleasure, that’s why they buy it, and for pets it’s a tasting pleasure. So everybody find their groove.

This products is for a large target but it might interested more women than men. Finally, it should be more sell in specialized supermarket like garden center than classic supermarket. All ingredients use to produce macarroons come from fair production.

Designed by: Célia Lajugie, France.