A complete packaging project of mine for Exotic’s smoothie brand “SMOOTHIC”.
From bottle design to it’s label, It’s one tasty work that I really enjoyed while doing it.

“Exotic” is a Turkish juice brand which is know for it’s freshness. There’s not one little thing inside their bottles besides fruits. So it’s safe to say that it’s organic and it’s chemical free. You can find EXOTIC’s and SMOOTHIC’s in the high profile supermarket & coffee house chains such as Migros, Macro Center, Cakes&Bakes and also at the airports and boutique shops by the subway stations in Istanbul, Turkey.

First I started with the bottle sketches. Considering the ergonomics and the purity of the juice, this bottle was chosen by our client. Then we began prototyping for the molding. I designed the bottle for CAD, and after a few fine tunings on the mold we’ve got ourselves a sweet lookin’ bottle for our natural, pure juices.

For the label design I tried my best to represent the innocence and the purity of the brand with minimalistic clean looking fruit doodles and a simple typography choice.
I think it was a nice way to say “it’s just a juice” but also “just like you’ve done at home.”
Enjoy!

Deigned by: Barlas Kontas, Turkey.