Taf is a term for coffee amateurs in Greece, known for it’s expertise and longterm experience in high quality coffee. Typical organization could not function without coffee that’s why it was chance for us to redesign a range of Taf objects. Our approche was typical in the sense that we did not reinvent something from zero but rather we traveled back to zero, the architypical. Meaning that we have cleared the surface and rediscovered a somehow existing solid brand structure corresponding and evoking, in our perspective, the ethical and non compromising attitude towards coffee Taf is researching.

Designed by: Typical. Organization, Greece.