BRIEF
Students are to conceptualize, develop and present an original product- branding concept, for an entire packaging system for a new range of consumer products. Deliverables, design 4 labels and bulk packaging and advertsing: billboard, magazine advert.
ABOUT
Tapping into South Africa’s youth, Yummi Yogi is current, iconic and has a great taste. The packaging plays an important role in the marketing of the products, the packaging serves as a voice of the brand and it is important for the packaging to stand out from the competition as well as appeal to its target market.  The packaging has to have a memorable impact on the consumers and be original, Yummi Yogi has a unique brand image and packaging in the form of a can, which makes Yummi Yogi one of a kind.
Designed by: Aston Holtes, South Africa.