I have set up a complete new identity for a new licorice label. I had to design a recognisable identity that could be used throughout the productline, with room for expansions later on. It is a high quality dutch licorice that is coming on the market in scandinavia. It had to have a luxury feel to it, but still with a twist of playfulness. The identity fits real well in the packagedesign which I also designed.

Designed by: Bo Fogwell, USA.