Fat Tug IPA

on February 4 | with No Comments
in Americas, Canada | , , , , , |

Much has been said about Driftwood Brewing‘s Fat Tug IPA. It’s considered by many to be the most popular IPA in the IPA-loving province of British Columbia (and it certainly has the awards to back that up.)

But there’s a bit of a dark side to this beer. (Ask anyone who’s woken up after a night of sessioning it.) You have to proceed with caution; it sneaks up on you.

So how did we approach redesigning such an iconic beer? By going fully epic with the artwork! A wrap-around scene with an oceanic narrative, a die-cut shape, and a knock out… on a beer label? Not something you see everyday!

Designed by: Hired Guns Creative, Canada.












Pin It
Share on Tumblr

related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

18 − sixteen =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »