The Cooperativa Bom Jesus has launched its brand FIBRA and opened a modern animal food factory in Lapa. The logo translates the brand’s relation with nature and, particularly, the field. The stylized letter F leads to the name of the company and also refers to foliage and a seed. All in an organic and expansive movement representing FIBRA’s constant evolution. The two shades of green relate to the idea of natural diversity and reestablishes the brand’s market.
Designed by: Leandro Urban, Brazil.