FOXTALES WHISKEY
College Project: Personal Branding
Mark Twain once said,
“Too much of anything is bad, but too much good whiskey is barely enough.”
Those who familiarise themselves with the spirit are often considered “sophisticated”, “charming”, “charismatic” and “successful”. My personal opinion is that if you drink enough whiskey, you can make yourself believe that you possess all of the above-mentioned qualities, regardless of whether they are true or not. The Fox is amongst the most uniquely skilled and ingenious animals of nature. He possess both physical and mental responsiveness as shown by his ability to outwit both predators and prey with an unquenchable thirst for adventure and living life to the fullest.
Origin of Foxtales?
Many stories are told about the symbolism of the fox, each depicting it differently. Personally I feel that the fox is a little misunderstood creature. Depicted above is the logo of Foxtales, a fox lounging casually on top of an old oak whiskey barrel. His posture and demeanour shows quiet confidence and look that says he is ready to share a tale with you over a glass of whiskey. Hence the conception of “Foxtales”. The designs were all hand illustrated and then digitally modified as well to show my interest in illustration.
Designed by: Elliott C, Singapore.