Branding and packaging for a conceptual toothpaste company “Fresh”, which, frankly, keeps your mouth feeling iconically and perfectly fresh. Brand inspiration draws from the over the top straight-forward retro advertisements and packaging, as well as the unintended creepiness and artificialness that the nuclear family prototype created in trends displayed through advertisement and design.
Flavors are ginger and coconut, represented by the oversized over-stylized smiles of an iconic nuclear family.
Credit and major thanks to Liron Ashkenazi for help with mock up/her master skills with Cinema 4D.
Designed by: Jessi Brattengeier, NY, USA.