A project entailing development work for the beautiful strawberry beer brand, Fruli. The juicy brief required us to update the brand logo and the primary packaging without losing any of the brand queues that have been built up over the last few years.
Coinciding with the launch of the larger bottle size of 330ml, the evolutionary approach to the re-design involved softening the existing logo by rounding the serifs and aligning the base line of the letters. We also updated the strawberry image above the logo to a detailed colour illustration, emphasising the high fruit content of this lovely beer which contains pure strawberry juice.
Designed by: Gary Eley, United Kingdom.