GOOD KARMA COFFEE
The packaging design strikes a completely new path – as does the overall concept of Good Karma Coffee. With its eye-catching play of colours, the modern typography and an extraordinary name, Good Karma Coffee embodies an anticipatory and high-quality zeitgeist in the coffee shelf.
The flow of taste and karma doesn’t only look beautiful, but it also demonstrates that we are responsible for our actions in the here and now. Even small and simple acts of kindness can have a huge impact – like buying a Good Karma Coffee product. We are all connected and therefore responsible for each other – this is what is being reinforced when buying Good Karma Coffee: No matter whether it’s the coffee farmer in the fields or international charity projects, Good Karma Coffee donates one Euro towards social projects with every product sold.
Client __ GKC Contingent Vertriebs- & Projektentwicklungs GmbH
Art Direction __ Christian Vögtlin
Graphic Design __ Nadine März, Michael Adolph
Copy __ Judith Peters
Projectmanagement __Stephan Kühn
Designed by: ADDA Studio, Germany.