Brief – Design a way to make healthy eating appealing to young people.
This is a competition brief set by RSA. In response to the brief I have branded a selection of healthy snacks that would be made available in school vending machines and supermarkets. The snacks are primarily targeted at young people in high school between the ages 11 and 16. Inside each packet is a scratch card which can win between 10 and 50 points. These points can be redeemed using an iPhone app and can be exchanged for rewards, for example, free swimming lessons and discounted activities. Not only will the product encourage young people to eat healthily, but also keep fit.
Designed by: Lilly Parr, United Kingdom.