We were approached by Heinz to create a new packaging design to their range of condiments and sauces. The reason for this change was to have a more engaging design that would add to the product’s visual value on the shelf.
Our main goal was to produce a design that maintains the brand’s essence, yet in a clearer, more appealing manner. The main challenge faced was that the unique Heinz keystone was too small to accommodate some of our initial ideas. Therefore, we opted for the use of typography, colors and illustrations, rather than photography, to convey the same appetizing feel required for the product.
Agency: Matter
Designers: Mostafa TawficMajd, Egypt.
 
Heinz
Heinz2
Heinz3
Heinz4
Heinz5
Heinz6
Heinz7
Heinz8
Heinz9
 

Heinz Chii, Chili Garlic & BBQ

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Rézangyal Xmas labels
Alcoholic Beverages
Robot Food Delivers Complete Brand Evolution for Vocation Brewery
Alcoholic Beverages, Beer & Wine
Dralion
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates