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Designed by: Masha Ponomareva, Maria Mordvintseva-Keeler, Vera Zvereva, USA / Russia.

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Goal: Design packaging for six new herbal teas in 2 types of boxes, square and round. The design for each flavor should reflect the region of Russia the tea mix comes from.

Solution: A complex but easily recognisable visual system combining fairy-tale illustrations and hand-drawn typography. Magical animal characters invite us to taste the teas collected in various regions of Russia. Colored stripes and elements differentiate the flavors, while the floral aspects hint at honey, which is both an ingredient of the product and the primary business of the manufacturer.