Honu

Honu

on May 19 | with No Comments
in Americas, United States | , , , , , |

Honu is a concept for an environmentally conscious surfboard and surf accessory retailer based in southern California. With its motto, “At one with the sea,” it believes in treating our oceans with utmost respect and forging a mutual relationship between surfer and the elements.

The name “Honu” comes from the Hawaiian word for sea turtle, which is the mascot of the brand. This business draws from the Hawaiian language to reference the culture that invented surfing and to reflect the Native Hawaiians’ attitude toward surfing— as an art form that becomes a way of life. The design aims to reflect Honu’s commitment to respecting the environment as well as its connection to the roots of surfing and surf culture.

Designed by: Melanie Lapovich,  USA.

 

Honu1

Honu2

Honu3

Honu4

Honu5

Honu6

Honu7

Honu8

Honu9

Honu10

Honu11

Honu12

Honu13

Honu14

Honu15

Honu16

Honu17

Honu

 

 

 

Pin It
Share on Tumblr

related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

13 − six =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »