The concept – “Looking through the magnifier glass inside a bee hive”
The jar is shaped like a bee hive and made of natural materials like wood – to strongly suggest the character and value of the product.
Resembling with a treasure map, the label is telling the story inside the bee hive.
The creative execution is a playful selection of handcrafted bee illustrations and brings the customer one step closer to the natural hive, tasty organic product and its benefits.
More than just a label design, the concept wants to reinforce the importance of understanding all the natural processes and their major role in the world ecosystem.
Designed by: CreativeByDefinition, Romania.