INULINU mustards, ketchups and jams are special. They are made with Jerusalem Artichoke, which is famous for its richness of inulin, an essential component of every healthy diet. That is also why Jerusalem Artichoke, also called sunroot, are being regarded by many people as an elixir.
Branding & Identity
We named the brand INULINU to make a playful reference to its main charactersitic, its richness of inulin, and make the whole brand strategy around the purpose of giving people a tasty way of consuming their daily dose of this essential nutrition.
Designing the logo and the identity our aim was to combine a natural feeling with a modern touch and create an identity that can be applied through many product lines.
Photos by: Kevin Harald Campean
Animation by:Richárd Woth