United colors of Benetton / Mood: Playful, Vibrant, Confident
Let´s explore the world around us, side by side. No matter what shape we take along the way it is important to stay true, unique and playful.
Surrounded by vivid colors and well-know elements of the brand, this project was inspired by the ones who don’t want to surrender; but above all, for those who do not get tired of playing. This encouraged us to create this beautiful work of packaging for the new fragrances of Benetton contrasting the intense coral against a vibrant blue: generating a fun dynamic in which it seem that there are no rules, just being yourself.
Designed by: Aktiva Designv, Spain.