Kate Weiser

Kate Weiser Chocolate Re-Packaging

on May 16 | with No Comments
in Americas, United States | , , , , |

Note: This project was strictly a school assignment and was not used or initiated by Kate Weiser Chocolate

Kate Weiser’s handpainted chocolates offer a unique chocolate experience. Her bon-bons “taste like something you grew up with, but [are] presented in a way you’ve never seen before.”- (Kate).
Since her chocolates are all individual peices of art, I chose a mostly B&W pallette in order to let her chocolates be the focal point. I drew inpiration from abstract expressionist artists, such as Franz Kline, to create a variety of gestures and textures that would emulate the variety of textures and flavors in Kate’s chocolates. The inside trays of the chocolate boxes are asymmetricaly placed to remind the purchaser of the way an artwork would hang on a wall. The packaging has other asymmetrical elements that give the brand a modern look and feel. Modern labels on the chocolate bars convey a sense of luxury and artisanship.

Designed by: Anna Price, USA.

 

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