We have created a new packaging concept for Kazakhstan’s premium beer “Pivzavod No.1”. Our goal was to bind national identity adding some modern European design. Besides that we decided to leave aside the name “Pivzavod No.1” and talk about the foundation date of the brewery and beer styles. The key element for the case is the simple and well understood symbol – the sun which is main flag element of Kazakhstan. The sun associates with ripe hops and golden tone of the beer.