Light bulb

Light Bulb Packaging Concept

on November 24 | with No Comments
in Croatia, Europe | , , , , , |

Lightbulbs turn dark into light and make our sorroundings clear and easy to navigate. They are an aid, a tool which a human uses to easily navigate space, so as an object they symbolise something pure, light, good ideas, clear thoughts and a positive attitude. The packaging should convey this message.

The problem which the existing packaging creates is the buyers confusion,  it overwhelms the buyer both visually and information-wise. 
My solution to that problem is through pictograms, which display only the neccessary information clearly and avoid the need for big blocks of text.

Additionally, eco-friendly products call for changes in packaging materials; the paper is now recycled, and the only color in print is black, used sparingly but still giving the packaging character and keeping it visually interesting. 

Designed by: Otto Kušec, Croatia.


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