Loredona Vineyards crafts delightfully aromatic white wines grown in beautiful family-owned, sustainably-farmed vineyard estates located in Lodi and Monterey, California. Loredona is wholly owned by Delicato Family Vineyards (DFV), the largest wine grower and producer in California. The rebrand required a new Loredona positioning, plus packaging and labeling expressions to 1. reflect the sophistication, and refreshing complexity of its three Loredona varietals—Riesling, Pinot Grigio and Viognier 2. strengthen modern heritage qualities, 3. move the bottle into a higher price point territory, and 4. move away from the former brand & packaging that was very recessive and indistinguishable from the myriad of competitors on the shelf.
Designed by: Russell Volckmann, USA.