LumiJoyMAIN

LumiJoy

on May 20 | with No Comments
in Asia, India | , , , , , |

“Dimaag Ki Batti Jalaa De” is an Indian tagline used for Mentos, in Hindi, which helped come up with the idea for LumiJoy. The line implies “Make one’s mind light up”, and we took that concept literally into the product that we created. Therefore, apart from storing mints, LumiJoy has a provision of a light source which activates upon opening the lid. This gives the product a life even after the mints are over.

LumiJoy is opened through a semi-hemispherical lid which slides upwards. The back of the lid comes in contact with a switch upon opening, that activates the light. The Mentos can be accessed by opening the slider on the disc in the middle.

The idea of incorporating a light source in a mint packaging seemed like a novel combination. Keeping the tagline of Mentos in mind, it literally is a play of words when the product is opened and actually lights up(as if the Mentos is actually telling you it will give you access to infinite wisdom)

Designed by: Aditi Soni, Jehremy Harris, India.

 

LumiJoy1

LumiJoy2

LumiJoy3

LumiJoy4

LumiJoy5

LumiJoy6

LumiJoy7

LumiJoy8

LumiJoy9

LumiJoy10

LumiJoy11

LumiJoy12

 

 

 

 

 

Pin It
Share on Tumblr

related posts

Leave a Reply

Your email address will not be published. Required fields are marked *

7 + twenty =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

« »