In packaging design for Matcha set (finely ground powder of specially grown and processed green tea, which used in Japanese tea ceremony) was tasked with:
emphasizing the authenticity of the product, creating imaginative perception and associativity of illustrations and design in general.
To achieve cleanliness of perception thematic watercolor illustrations in the style of Japanese traditional art, we used a simple design with a white background and a harmonious selection of fonts and colors. To maintain the unity of the perception of images and inscriptions name of a product is hand drawn watercolor too.
Designed by: P. S. Art Design Studio, Ukraine.