mittelmass22

Mittelmaß

on April 3 | with No Comments
in Europe, Germany | , , , , , |

Neither the most traditional nor the one and only. Not the greenest, not the most golden. No king and certainly not a pearl of nature¹. Mittelmaß does not need superlatives. It’s a beer as any other. Water, malt and hops². Nothing else.

Does advertising influence the character of a beer? Probably not. But it affects your imagination. So shouldn’t beer preferably be liked by its taste, instead by its description?
To not manipulate this taste, Mittelmaß (english: »average«) defines itself with understatements and allows space for a personal and individual impression.

¹ German beer advertising slogans
² ingredients of beer, as it’s defined in the German purity law

Designed by: Fabian Fohrer, Germany.

 

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